About Us

Our Mission
Practice Concepts is dedicated to the growth and success of eye care professionals providing the best in class service, products and support.

Our Values
A family atmosphere focused on building lifetime relationships based on honesty, integrity
and client dedication

What We Accomplish
We're in practice to keep you in practice. We blend hands on experience of running a successful practice with years of business management, negotiation and financial experience. The benefit to you is a unique combination of services and products enabling your practice to grow and become more successful. From buying or starting a practice, to building one -- We make your life easier.

Who We Are
Led by Dr. Alissa Wald and Scott Daniels, our nationwide team combines over 75 years in business management, financial services and hands on experience of owning a successful practices. Dr. Alissa Wald, a graduate of the University of Houston currently owns and operates an 18 year old successful optometric practice, including two associate doctors and six staff personnel. Scott Daniels has over 15 years experience in business management, financing, marketing and transactional structuring.